At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a style of educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Our Team

Carina L. Moreland

Financial Consultant


With over 10 years of experience working with investment clients, Carina enjoys helping clients in Stoughton, McFarland and Sun Prairie.

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Alex Spoerle

Marketing & Communications Specialist


Alex oversees our marketing and communications activities at McFarland Investment Center. Her background in the financial industry and experience from the variety of roles held adds great value to our team. A 2018 graduate from...


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Joseph Coleman

Administrative Associate


Joseph (Joey) joins us as a college graduate from Madison Area Technical College with a degree in Business Management. Joey will play an important role in assisting with account maintenance and administrative support while he...

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